The Bubbles Wizard (Jorge Luzio, Marketing for Sprite & Fanta at Coca-Cola)

教育培训2019-09-10 12:00:05 406
声音简介

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China. 


Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it. 




Jorge Luzio's Object: A bottle of Sprite, duh


Jorge Luzio's favourite China-related fact: There are 675 million active gamers in China



Jorge's favourite KTV Song: 飞得更高 by 汪峰




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18510003nwa

18510003nwa

非常棒的对话:深入浅出,观点真实而且客观

mosaicofchina

mosaicofchina:回复@18510003nwa

Thank you for listening!

声音主播

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简介:A lighthearted English-language podcast showcasing an array of people who are currently making their mark in China. 一个轻松愉快的英语播客,展示了一群目前正在中国留下印记的人。 The only common factor is that they are interesting people with engaging stories to tell, or thought-provoking ideas to share. 这群人唯一的共同点是,他们都是有趣的人,或有引人入胜的故事进述,或有发人深省的想法分享。When all their stories and ideas are pieced together, they form a Mosaic of China.而当他们所有的故事和想法拼凑在一起时,就形成了中国马赛克。

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