Behind the Scenes of China Music Industry with Kenny Bloom

Behind the Scenes of China Music Industry with Kenny Bloom, 40-year Music Guru and “Zero-man” for Warner in China

许多人猜测下一次中国企业赴美IPO将是腾讯音乐，其估值已经奖金200亿。中国的音乐市场发生了什么？

今天我们邀请了带华纳兄弟进入中国的第一人并有着40多年在全球娱乐媒体领域工作经验的Kenny Bloom作为演讲嘉宾。Kenny曾在20世纪80/90年代一手打造了摇滚明星崔健，联合发行了湖南卫视最早也是最流行的音乐比赛“超级女声”。在本期播客中，Kenny带我们回顾了20世纪80年代至今中国音乐产业的发展历程，并分享了他对市场各个方面的观察。下一个机会在哪里？Kenny认为是技术。

Tencent Music, China’s answer to Spotify, is expected to be the next big U.S. IPO from China with its soaring valuation at approximately $20 billion. What is happening in China music and entertainment industry? 

Today we have Kenny Bloom who has 40-year experience in the global entertainment media space as the “Zero-man” for Warner in China to walk us through the history of China music industry from 1980s until now and share his observations from every angle of the market. Once controlling 85% of the international music market in China and producing the #1 Chinese rock star Cuijian, Kenny is telling us the next big opportunities to succeed in this competitive market.

“If you think you can come to China and become a concert promoter, don’t come; if you want to start a record label, don’t come; but if you get innovative technology, this is a really great place to use as a launchpad to test.”

Show notes:

[2:53] Introduction of Kenny Bloom

[4:42] Reception and Censorship

[7:12] What were the Unique Opportunities that Kenny Saw?

[11:22] Having a Simple Business Model that Actually Works

[15:25] Evolution and Valuation of Baidu and other Big Boys 

[21:05] Is there Room for Creativity and Ideas in Today's Music Market? 

[24:08] You Just Don't Make Money off the Content 

[28:06] Getting Visibility in a Massive Chinese Market

[29:14] Consumer is the Biggest Winner

[31:40] What are the Opportunities in this Industry Now?

[34:07] Chinese Bands and Music Outside of China

Many thanks to our host Ryan Shuken and Oscar Ramos, guest Kenny Bloom, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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