Tesla Denies Involvements in Pinduoduo’s Promotion

A recent promotional campaign by Pinduoduo (a Chinese e-commerce platform) mentioning Tesla garnered attention especially when Tesla denied its cooperation with the platform. In today’s show, we will discuss how the failure exposes some of the difficulties Pinduoduo has had with the brands they work with.

Meanwhile, in today’s What’s up China, we will take a look at the limitations of some luxury brands as they try to decode and apply trends that work elsewhere in the world yet fail here in China. Many of the brands tried to launch campaigns for the recent Chinese Valentine’s Day but failed to attract many customers.