Scale WeChat to 1B users with Stephen Wang, User Growth & Engagement Director

2022-07-22 02:32:3552:06 719
所属专辑:Asia Startup Pulse
声音简介

What has contributed to WeChat’s massive growth all over the world? What features make WeChat so instrumental for people’s life?  


Our guest today is Stephen Wang, who co-founded Rotten Tomatoes, a leading entertainment website focused on movie reviews and news, and most recently led the user growth and engagement at WeChat in the past 6 years until 2019. At WeChat, he managed a team of product managers and engineers to help scale WeChat from 300M to 1B users in China and around the world.  


In todays’s episode, Stephen will give us a deep dive into WeChat as a product and the mobile-only mentality behind it. As a product head in a product-centric company, Stephen shares the metric he cares the most. We will also take a look at the major shift of product management philosophy in China by using Bytedance as an example.


Show Notes:

2:15 Welcome Stephen Wang

2:50 How different WeChat is as a product from the western perspective

5:37 What makes WeChat instrumental for people’s life

12:42 Innovation inspired by Tencent team culture

16:10 Product design in China (Examples: Douban, Weibo and Xiaomi)

21:50 What makes China a special ecosystem for digital product development

25:30 WeChat’s killer features: WeChat payment, Red Packets, Mini program

32:35 Balance privacy protection and user growth

39:20 Skills needed for talents in Tencent

43:35 Are Chinese companies hiring more international talents

49:10 The major shift of product management philosophy in China


Many thanks to our guest Stephen Wang; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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简介:Asia Startup Pulse是一个致力于为全球创业者展现亚洲互联网创业生态圈中最前沿洞见观察的英文播客。播客由亚洲领先的创业加速器中国加速和风投基金SOSV运营,福布斯重磅推荐的中国最佳英文创业播客之一。播客由Ryan Shuken、Oscar Ramos和William Bao Bean担任主播,邀请科技创业圈的专家、人才作为嘉宾,畅谈中国创业生态圈的前沿动态与市场观察。