Cyreen provides consumer brands with brick and mortar analytics
We analyze shopping behaviour based on the contact with an in-store commercial. Our system does not even know if you are male or female.
Davide Scheidegger, Co-Founder Cyreen
Cyreen establishes a data-driven retail media standard for consumer brands in supermarkets. Courtesy of Cyreen[/caption]
The Founder
We talk to Davide Scheidegger (https://www.linkedin.com/in/davidescheidegger/), who is originally from Switzerland, but now lives in Wiesbaden, working with his other co-founders on their startup Cyreen (https:// www.cyreen.de/). They provide with movement tracking of shopping carts and in-store-advertisements, analytics for brick and mortar retailers, as well as for retail brands.
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This recording was made possible by (Hessen Trade and Invest). Learn more about our enabler here: https://www.invest-in-hessen.com/
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This is kind of the best advertisement in Germany, when you say: “Today you save 20%”
Davide Scheidegger, Co-Founder Cyreen
The Startup
Cyreen is an analytics software for inside a brick and mortar retailer. The tool tracks (anonymized) shopping carts and analyze customer behavior in the market. They can also show advertisements to the clients inside the retailer on small screens and track their efficiency. Cyreen can also include outside parameters eg temperature.
Cyreen is an award-winning start-up that provides transparent, measurable and close-to-purchase marketing solutions for advertisers. They successfully launched their first product CAP (Connecting Ad-Impressions with Purchase) in several stores. With CAP, they have developed a high-end digital signage system. For the first time, detailed advertising effectiveness analyses for offline marketing are possible according to the online logic of Facebook & Co.
We normally don't talk to our clients directly, but via our ad & media agencies.
Davide Scheidegger, Co-Founder Cyreen
Davide refers to this advertisement of Wiesenhof, which they helped to measure in store
Atze Schröder Wiesenhof, was one of the commercials measured by Cyreen in-store:
More information on their tool CAP-Connecting Ad-Impressions with Purchase (Cyreen is the name of the company)
A study by the University of St. Gallen. The link will open a PDF.
We even tested the advertisement for ice cream in winter.
Davide Scheidegger, Co-Founder Cyreen
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Even though I have not been to Wiesbaden before, I fell in love with the city instantly. Mainz is not too far away and the wine is great.
Davide Scheidegger, Co-Founder Cyreen
The Video Interview is set to go live on September 17th 19.00 CET (Frankfurt / Zürich)
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Further Readings / Additional Ressources
Bahncard 100 https://www.bahn.com/en/view/offers/bahncard/bahncard_100-conditions.shtml
German retailer REWE (as of end of 2019 they generated 62.7 bn Euros in revenue, almost 75 bn US$) https://en.wikipedia.org/wiki/REWE_Group
Herbert, a German male first name: https://en.wikipedia.org/wiki/Herbert_(given_name)#:~:text=From%20Wikipedia%2C%20the%20free%20encyclopedia,names%20with%20the%20same% 20roots.
Joe refers to the shopping list app BRING! https://getbring.com/#!/app
ALDI and Lidl (the German discounters mentioned):
https://en.wikipedia.org/wiki/Aldi
https://en.wikipedia.org/wiki/Lidl
We normally don't talk to our clients… but to their ad agencies.
Davide Scheidegger, Co-Founder Cyreen
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The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him:
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