IWP 449 US Market Ready Markup vs Margin (Steve Raye)

Italian Wine Podcast Episode 449: IWP presents "How to Get US Market-Ready" with Steve Raye.


Find all the resources and examples Steve describes in this podcast on his website, listed below.


Know the difference between margin and markup.


It may seem mundane, but aa simple arithmetic error can have serious consequences as it's compounded through each tier of the wine and spirits industry in the United States.


Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get US Market -Ready," helps wine and spirit brands enter the United States market.


Bevology, Inc. | bevologyinc.com
How to Get US Market Ready | https://italianwinebook.com/index.php/how-to-get-us- market-ready-wine-and- spirits /