IWP 464US Money Where Their Mouth Is (Steve Raye)

Italian Wine Podcast Episode 464: IWP presents "How to Get US Market-Ready" with Steve Raye.


Find all the resources and examples Steve describes in this podcast on his website, listed below.


How important are in store tastings? Can they still happen during COVID-19?


They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions?


After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself!


Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get US Market-Ready," helps wine and spirit brands enter the United States market.


Bevology, Inc. | bevologyinc.com
How to Get US Market Ready | italianwinebook.com/index.php/how-t...ne-and-spirits/