sj77

《名人传记》之乔布斯亿万富豪嬉皮士77:把想法变成实体
He gave me a very clear design brief.
他给了我一个非常清晰的设计纲要
The mouse had to have four things.
鼠标必须要满足四个要求
The first was we had to be able to build it for less than $15.
首先 造价必须低于15美元
Low cost consumer product. Secondly, it had to last for two years.
它的定位是低价消费品 第二 寿命达到两年以上
Third, it needed to work on a regular desktop, Formica or metal.
第三 能在常规的桌面上 福米卡防火胶板以及金属面板上使用
And then, finally, he leaned back in his chair,
然后 最后一点 他向后靠坐在椅子里
put his hand on his knee and he said, "And work on my Levi's."
把手放在膝盖上 说 "它还得能在我的腿上用"
The mouse, as we now know it, was born.
我们如今熟知的鼠标就这么问世了
Jobs had tweaked existing technology to great effect,
乔布斯把现有的科技发挥到了极致
just as he would over the next three decades.
他在之后的三十年也同样做到了这一点
More editor than inventor,
与其说乔布斯是个发明家 不如说他更像一个编辑
Jobs had an instinct for innovation,
对革新有天生的敏锐直觉
pouncing on a good idea when he saw one.
遇到好的创意时 他总能一把抓住
The difference between invention and innovation is that you execute.
发明与革新之间的差别在于你是否能去执行
You take an, an idea and you turn it into reality.
去把想法变成实体
You bring it into the market place. Steve connected the dots.
然后再推入市场 乔布把所有这些整合到了一体
He saw a little bit of this, he saw a little bit of that,
他从各个细节着手 统筹规划
and he said, "We need to do this.
提炼出了宏观的商业理念
"We need to take it from an expensive business experience
那就是 我们要把昂贵的商务体验
"to a personal low-cost experience and we'll build a company from it."
变成经济的个人体验 我们要开办这样的公司
Along with making the Macintosh easy to use,
除了让Macintosh电脑更易于使用
Jobs brought an aesthetic sensibility
乔布斯还把对美的追求
to the computer's design.
融入到了电脑设计之中
A long-time follower of Zen meditation,
作为禅学的长期追随者
he believed in the beauty of simplicity.
他崇尚简洁之美
When I went to his home for the first time,
我第一次去他家拜访时
I was struck because there was almost no furniture in the house.
惊讶地发现整座房子里几乎没有家具
Um...in his bedroom was a small bed,
他的房间里有一张小床
a photograph of Einstein over his bed,
上方悬挂着两张照片
another photograph of Gandhi.
分别是爱因斯坦和甘地的
In the living room was a Tiffany lamp,
客厅里有一盏蒂凡尼的落地灯
no place to sit. You know, we would just sit on the floor.
没有可以坐的地方 我们就直接坐在地板上
Steve just was not into possessions.
乔布斯绝不是一个物质主义者
He was not into money, he was completely into
他并不执着于金钱 相反地
the things he believed in.
他执着于他的信仰