China's Social Media and Business Opportunities

Major social media services such as Facebook, Twitter and Youtube are not accessible in China today. But China has its own social media service and is being used by over a billion users. The China market is incredibly unique and dynamic. With the increasing purchasing power of Chinese middle-class consumers and the desire of living a quality life, international brands now have a fantastic opportunity to sell to this 300-400 million lucrative Chinese population. But how can foreign companies reach this group of Chinese consumers? How much would it cost? How difficult it is to do so? Brad Chen, the CEO of ecommerce solution provider WeMart, will introduce you an ecommerce-through-social media approach to help international brands sell to its target consumers in China.