苹果CEO库克MIT毕业演讲 不要让杂音干扰自己

MIT, an Appleshare so much we both love hard problems. We love the search for new ideas. Andwe especially love finding those ideas, the really big ones. The ones that canchange the world. I know MIT has a proud tradition of pranks. Or as you wouldcall them, hackers. And you've had pulled off some pretty great ones over theyears. I'll never figure out how MIT students sent that Mars Rover to thecrusty Oval. Or put a propeller beanie on the great Dome. Or how you obviouslytaken over the president's Twitter account? I can tell college students arebehind it because most of the tweets happen at three a m. I'm really happy tobe here. today is about celebration. And you have so much to be proud of. Asyou leave here to start the next leg of your journey in life. There will bedays where you will ask yourself. Where is all this going? What is the purpose?What is my purpose? I'll be honest. I asked myself that same question. And ittook me nearly fifteen years to answer it. Maybe by talking about my journey today,I can save you some time. The struggle for me started early on in high school,I thought I discover my life's purpose when I could answer that age oldquestion. What do you want to be when you grow up? Oh, no. In college, Ithought I would discover it when I could answer. What's your major? Not quite.I thought that maybe I discovered when I found a good job, then I thought Ijust needed to get a few promotions. That didn't work either. I kept convincingmyself. That it was just over the horizon. Around the next corner. Nothingworked, and it was really tearing me apart. Pardon me kept pushing ahead to thenext achievement. And the other part kept asking. Is this all there is? I wentto grad school at Duke looking for the answer, I tried meditation, I soughtguidance and religion. I read great philosophers and authors. And in a momentof youthful indiscretion. I might even have experimented. With a Windows PC.And obviously that didn't work. After countless twists and turns at last twentyyears ago. My search brought me to Apple. At the time, the company wasstruggling to survive. Steve Jobs had just returned to Apple and had wants tothink different campaign. He wanted to empower the crazy ones, the misfits, therebels, the troublemakers. the round pegs in the square holes to do their bestwork. If we could just do that, Steve knew we could really change the world.Before that moment I had never met a leader with such passion or encountered acompany with such a clear and compelling purpose. To serve humanity. It wasjust that simple. Sir, humanity. And it was in that moment, after fifteen yearsof searching, something clicked. I finally felt a line aligned with a companythat brought together challenging cutting Edge work with a higher purposealigned with a leader who believed that technology, which didn't exist yet,could reinvent tomorrow's world. Aligned with myself and my own deep need toserve something greater. Of course, at that moment, I didn't know all of that.I was just grateful to have that psychological burden lifted. But with the helpof hindsight, my breakthrough, he makes a lot more sense. I was never going tofind my purpose. working some place without a clear sense of purpose of itsown. Steven Apple freed me to throw my whole self into my work to embrace theirmission and make it my own. How can I serve humanity? This is life's biggestand most important question. When you work towards something greater thanyourself, you find meaning you find purpose. So the question I hope you will carryforward from here. is, how will you serve humanity? The good news is censurehere today. You're already on a great track. And MIT, you've learned how muchpower science and technology had to change the world for the better. Thanks todiscoveries made right here, billions of people are leading healthier, moreproductive, more fulfilling lives. And if we are ever going to solve some ofthe hardest problems still facing the world today, everything from cancer toclimate change to educational inequality, then technology will help us do it.But technology alone isn't a solution. And sometimes. It's even part of theproblem. Last year I had the chance to meet with Pope Francis. It was the mostincredible meeting of my life. This is a man who has spent more time comfortingthe afflicted in slums than he has with Heads of state. This may surprise you,but he knew an unbelievable amount about technology. It was obvious to me thathe had thought deeply about it. It's opportunities. it's risky. Its morality.What he said to me at that meeting, what he preached really was on a topic wecare a lot about it. Apple. But he expressed a shared concern in a powerful newway. Never has humanity had such power over itself. Yet nothing. ensures thatit will be used wisely. He has said. Technology today is integral to almost allaspects of our lives. Most of the time, it's a force for good. And yet thepotential adverse consequences of spreading faster in cutting deeper than everbefore, threats to our security threats to our privacy, fake news and socialmedia that becomes. Antisocial. Sometimes the very technology that is meant toconnect us divides us. Technology is capable of doing great things. But itdoesn't want to do great things. It doesn't want anything. That part takes allof us. It takes our values and our commitment to our families and our neighborsin our communities, our love of beauty, and believed that all of our fates areinterconnected. Our decency, our kindness. I'm not worried about artificialintelligence. Giving computers the ability to think like humans. I'm moreconcerned about people thinking like computers, without values or compassionwithout concern for consequences. That is what we need you to help us garden.Because its silence, because if science is a search in the darkness. Then thehumanities are a candle that shows us where we've been in the danger that liesahead. A Steve once said. Technology alone is not enough, it is technologymarried with liberal arts married with humanities that make our hearts sing.When you keep people at the center of what you do, it can have an enormousimpact. It means an Iphone that allows a blind person to run a marathon. Itmeans an Apple Watch that catches a heart condition before it becomes a heartattack. It means an Ipad that helps a child with autism connect with his or herworld. In short. It means technology infused with your values. Making progresspossible for everyone. Whatever you do in your life and whatever we do atApple, we must infuse it with the humanity that each of us is born with. Thatresponsibility is a myth. But so is the opportunity. I'm optimistic because Ibelieve in your generation, your passion, your journey to serve humanity. Weare all counting on you. There is so much out, there are conspiring to make youcynical. The Internet has enabled so much and empowered so many. But it canalso be a place. Wear basic rules of decency are suspended and pettiness andnegativity thrive. Don't let that noise knock you off course. Don't get caughtup in the trivial aspects of life, don't listen to trolls, and for God's sake,don't become one. Measure your impact on humanity, not enlightened. But in thelives you touch. Not in popularity, but in the people you serve. I found thatmy life got bigger when I stop caring what other people thought about me. Youwill find yours will too. Stay focused on what really matters. There will betimes when you resolve to serve. Humanity will be tested. Be prepared. Peoplewill try to convince you that you should keep your empathy out of your career.Don't accept this false premise. At a shareholders' meeting a few years back.Someone questioned. Apple's investment in focus on the environment. He asked meto pledge that Apple would only invest in green initiatives that could bejustified with the return on investment. I tried to be diplomatic. I pointedout that Apple does many things, like accessibility features for those withdisabilities that don't rely on an Iowa. We do these things because they arethe right thing to do in protecting the environment is a critical example. Hewouldn't let it go, and I got my blood up. So I told him if you can't acceptour position, you shouldn't own Apple stock. When you are condensed. That yourcause is right, have the courage to take a stand if you see a problem or aninjustice, recognize that no one will fix it, but you. As you go forward today,use your minds and hands and your hearts to build something bigger thanyourselves. Always remember. There is no idea bigger than this. As Dr MartinLuther King's said, All life is interrelated. we are all bound together into asingle garment of destiny. If you keep that idea at the forefront of all thatyou do, if you choose to live your lives at that intersection betweentechnology and the people it serves. If you strive to create the best, get thebest, do the best for everyone, not just for some. Then today, all of humanityhas good cause for hope. Thank you very much and congratulations. Class of twothousand and seventeen.