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Contagious: Why Things Catch On? by Jonah Berger
约拿．博格《疯潮行销》
After analyzing hundreds of messages, ideas, and
products, Berger noticed six elements shared by
things that caught on: social currency, triggers,
emotion, public, practical value, and stories.
社交货币，诱因，情绪，公共性，使用价值，
以及故事情节。
Purple Cow by Seth Godin 赛斯·高汀《紫牛》
Inthis book, Godin pushes you to change the way you
marketand brand your business with strategies and
casestudies designed to “put a Purple Cow into
everything youbuild.”
将产品打造成一头头紫牛
Fizz by Ted Wright
TedWright dives deep into the world of WOMM (Word
of Mouth Marketing) tohelp you understand how your
fansand consumers can help sell more products more
oftenand for more money.
WOMM (Word of Mouth Marketing) 口碑营销
Contagious有感染力的
Marketing营销
PermissionMarketing 许可营销
Wordof Mouth Marketing 口碑营销
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