The Netherlands Will Stop Using Holland As Its Nickname
The Netherlands will stop using Holland as its nickname in the new year as part of a $220,000 rebranding campaign.
自2020年起，“Holland(荷兰)”这一名称将被停用,这是荷兰政府耗资22万美元（约合人民币154万元）重塑国家形象计划的一部分。
The country's government is looking to update its international image ahead of the 2020 Olympics and the Eurovision Song Contest, which the Netherlands will host.
荷兰政府希望在2020年奥运会及欧歌赛举办之前，通过“改名”进一步提升国际形象,下届欧歌赛将在荷兰举办。
The name Holland only refers to two of the country's 12 provinces, North-Holland, where Amsterdam is located, and South-Holland, the home of Rotterdam and The Hague. However, the nickname is often used to describe the entire country, officially called the Kingdom of the Netherlands.
“Holland(荷兰)”这个名字仅指该国12个省中的两个省，即阿姆斯特丹所在的“北荷兰省”，以及鹿特丹和海牙所在的“南荷兰省”。然而，这一名称却经常被用来代指整个国家，荷兰的官方全称为尼德兰王国。
The government is spending $220,000 and, come January, companies, embassies, ministries and universities will only refer to the country using its official name. It is reportedly part of a plan to draw tourists to other parts of the country as some cities battle over tourism.
自2020年1月起，荷兰国内公司、使馆、政府部门和大学只能使用其官方名称“尼德兰”来指代该国，该计划将耗资22万美元。据报道，该计划也是为了吸引游客到荷兰其他地方旅游，因为荷兰一些城市正面临“过度旅游”这一难题。
Earlier this year, the government revealed a new logo for the country so it can be "recognized internationally," according to a press release. The logo combines the initials NL with an orange tulip, the Netherlands' national flower.
据报道，今年早些时候，荷兰政府公布了新的国家标识，以得到“国际认可”。新标识将“尼德兰（Netherlands）”的英文缩写NL与荷兰的国花橙色郁金香组合在一起。
It said it expected the number of international visitors to reach 30 million in 2030, which will increase the pressure on the quality of life and the environment, and makes it necessary not only to promote the country, but also to emphasise a broad and sustainable development of the Netherlands. "It is important to convey to the world what we are good at," Wiebes said.
该委员会表示，预计到2030年，到访荷兰的国际游客将达到3000万人次，这将增加对生活质量和环境的压力，因此不仅有必要提升国家形象，也有必要强调尼德兰的广阔而又可持续的发展。Wiebes说：“向世界传达我们的优势是很重要的。”
rebranding 重塑形象
refers to 指的是
revealed 公布
sustainable 可持续的
embassies 大使馆
draw 使感兴趣
emphasise 强调
quality 质量
initials 首字母
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