Music producer Oak Felder’s guide to producing a viral song

In just 15 minutes, music producer and songwriter Oak Felder demonstrated how a hit song gets from nothing more than an idea to a multi-layered sound experience.

Onstage from Recode's Code Media conference, Felder recreated the technical process of how he produced the hit Demi Lovato single “Sorry Not Sorry.” Starting from a blank canvas in the music production app Logic Pro X, he said his first job was to create a “vibe” before the songwriting process could begin.

“The people in the room are looking at you for the initial spark of inspiration,” he said. “You are the catalyst, you are starting everything up.”