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主播：COLALOFT 播放：1.3万次最近更新: 2024-06-22
节目列表
正序 | 倒序
- 10 Intro-Marily Oppezzo:Want to be more creative, go for a walk
- 21 The creative process-you know this-from the first idea to the final product
- 32 It's super-iterative, lots of refinement
- 43 And we're not saying you're going to go out for a walk and come back
- 54 So what frame of the creative process did we focus on
- 65 Just brainstorming, coming up with a new idea
- 76 We actually ran four studies with a variety of people
- 87 And all of these studies found the same conclusion
- 98 I'm only going to tell you about one of them today
- 109 One of the tests we used for creativity was alternate uses
- 1110 In this test, you have four minutes
- 1211 Your job is to come up with as many other ways to use common everyday objects
- 1312 So, for example, what else would you do with a key
- 1413 other than to use it for opening up a lock
- 1514 Clearly, you could use it as a third eyeball for a giraffe
- 1615 Maybe. That's sort of interesting, kind of new. But is it creative
- 1716 So people came up with as many ideas as they could, and we had to decide
- 1817 The definition of creativity that a lot of people go with
- 1918 For something to be appropriate, it has to be realistic
- 2019 so unfortunately, you can't use a key as an eyeball
- 2120 But "novel," the second thing, is that nobody had to have said it
- 2221 So for us, novelty, it had to be appropriate first, and then for novelty
- 2322 nobody else in the entire population that we surveyed could have said it
- 2423 So you might think you could use a key to scratch somebody's car
- 2524 but if somebody else said that, you didn't get credit for it
- 2625 However, only one person said this
- 2726 If you were dying and it were a murder mystery
- 2827 One person said this. (Laughter) And it's a creative ide
- 2928 You either did this test and came up with ideas while you were seated
- 3029 They did the test twice, with different objects
- 3130 Three groups: the first group sat first and then sat again for the second tes
- 3231 The second group sat first and then did the second test while walking
- 3332 they walked on the treadmill first, and then they sat
- 3433 o the two groups that sat together for the first test
- 3534 and they averaged about 20 creative ideas per person
- 3635 The group that was walking on the treadmill did almost twice as well
- 3736 And they were just walking on a treadmill in a windowless room
- 3837 So，Remember, they took the test twice
- 3938 The people who sat twice for that second test didn't get any better
- 4039 But these same people who were sitting and then went on the treadmill got
- 4140 Here's the interesting thing
- 4241 The people who were walking on the treadmill still had a residue
- 4342 and they were still creative afterwards
- 4443 So the implication of this is that you should go for a walk
- 4544 We have five tips for you that will help make this the best effect possible
- 4645 First, you want to pick a problem or a topic to brainstorm
- 4746 So, this is not the shower effect
- 4847 This is something you're thinking about ahead of time
- 4948 They're intentionally thinking about brainstorming a different perspective
- 5049 Secondly-I get asked this a lot: Is this OK while running
- 5150 Well, the answer for me is that if I were running
- 5251 But if running for you is a comfortable pace, good
- 5352 It turns out, whatever physical activity is not taking a lot of attention
- 5453 So just walking at a comfortable pace is a good choice
- 5554 Also, you want to come up with as many ideas as you can
- 5655 One key of creativity is to not lock on that first idea
- 5756 Keep going. Keep coming up with new ones
- 5857 You might worry that you don't want to write them down
- 5958 So the idea here is to speak them
- 6059 So you can put your headphones on and record through your phone
- 6160 Because the act of writing your idea down is already a filter
- 6261 You're going to be like, "Is this good enough to write down?
- 6362 So just speak as many as you can, record them and think about them later
- 6463 And finally: don't do this forever
- 6564 If you're on the walk and that idea's not coming to you, come back to it
- 6665 I think we're coming up on a break right now
- 6766 Why don't you grab a leash and take your thoughts for a walk?
