很多人对中国市场中养老健康服务的需求保持怀疑态度。我们今天邀请的嘉宾China Senior Care的 CEO Mark Spitalnik就是在整个领域的先行者，他很早便在中国建立提供养老产品和服务的公司，试图教育市场、将国际化经验带到中国以及将产品本土化给中国消费者。正如他所说，“中国消费者不是没有需求，而在于他们并不知道这些服务指的是什么”。
此外，在本期播客中，他还分享了他如何开始建立这家公司，最初建立时所遇到的挑战以及他眼中中国市场的潜在机会等。
Many people don't believe that the senior care is a big healthcare need in China. Our guest for today, Mark Spitalnik, CEO of China Senior Care, is actually one of the first movers in this area from 2009 to educate the market, bring the international experience to China and also localize the product for the aged in China. As he mentioned, the fact is “Chinese customers don’t know what senior care is” rather than “they don’t want it”.
In addition, he also shared how he started the company, the initial challenge he was facing and also the untouched opportunities to look at in China.
China Senior Care provides senior healthcare services to promote the health, happiness, and independence of residents in China. It offers geriatric care services for the aged. The company was incorporated in 2009 and is based in Hangzhou, China.
Show notes:
[1:30] Introduction and Mark’s experience in China
[4:30] How the single child policy influenced the China society
[5:10] Introduce China Senior Care
[6:18] First challenges Mark had to face while building up China Senior Care
[9:10] How Mark introduced the product to Chinese customers even though people did not believe senior care is a giant healthcare need in China
[12:00] How to educate the market
[15:14] How localized the product is
[16:00] How the dynamic of the team helped with the product and service
[19:10] The biggest needs coming with more Chinese people saving money
[24:00] The opportunities that are untouched in China to look at
[26:20] Contact Information and sign off
Many thanks to our host Ryan Shuken, guest Mark Spitalnik, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.
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Email us: eva.shi@chinastartuppulse.com
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