Heinz - The Ketchup Kings 亨氏—番茄酱之王

Walk into anydiner in America, and you're likely to see his name - on ketchup bottles, onpickle jars. 在美国，走进任何一家小餐馆，你都有可能见到他的名字—在番茄酱瓶上，在泡菜罐上。

Henry J. Heinzhas been a part of American culture for more than a century. 一百多年来，亨利·约翰·海因茨一直是美国文化的一部分。

He said: “I willdo the common thing uncommonly well.” Then did it. 他说：“我要把平常之事做到非常之好。”然后，他做到了。

Heinz sold hisproducts on every continent. He coined one of the most memorable lines in thehistory of advertising: 57 varieties. 海因茨把自己的产品卖到了每个大陆。他创造了广告史上最难忘的台词之一：57类。

He was anobsessive genius, yet in an era of domineering bosses and robber barons, Heinzmotivated his employees with kindness. 他是一个偏执狂型的天才，但是在一个充斥着专横跋扈的老板和敛财大亨的年代，海因茨却用仁慈激励了自己的员工。