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可乐配饭口说挑战

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声音（67）评价（0）

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67

0 Intro-Marily Oppezzo:Want to be more creative, go for a walk
844
2018-08
66

1 The creative process-you know this-from the first idea to the final product
876
2018-08
65

2 It's super-iterative, lots of refinement
748
2018-08
64

3 And we're not saying you're going to go out for a walk and come back
714
2018-08
63

4 So what frame of the creative process did we focus on
590
2018-08
62

5 Just brainstorming, coming up with a new idea
529
2018-08
61

6 We actually ran four studies with a variety of people
501
2018-08
60

7 And all of these studies found the same conclusion
396
2018-08
59

8 I'm only going to tell you about one of them today
353
2018-08
58

9 One of the tests we used for creativity was alternate uses
356
2018-08
57

10 In this test, you have four minutes
315
2018-08
56

11 Your job is to come up with as many other ways to use common everyday objects
558
2018-08
55

12 So, for example, what else would you do with a key
294
2018-08
54

13 other than to use it for opening up a lock
269
2018-08
53

14 Clearly, you could use it as a third eyeball for a giraffe
260
2018-08
52

15 Maybe. That's sort of interesting, kind of new. But is it creative
221
2018-08
51

16 So people came up with as many ideas as they could, and we had to decide
987
2018-08
50

17 The definition of creativity that a lot of people go with
200
2018-08
49

18 For something to be appropriate, it has to be realistic
160
2018-08
48

19 so unfortunately, you can't use a key as an eyeball
185
2018-08
47

20 But "novel," the second thing, is that nobody had to have said it
153
2018-08
46

21 So for us, novelty, it had to be appropriate first, and then for novelty
144
2018-08
45

22 nobody else in the entire population that we surveyed could have said it
134
2018-08
44

23 So you might think you could use a key to scratch somebody's car
140
2018-08
43

24 but if somebody else said that, you didn't get credit for it
126
2018-08
42

25 However, only one person said this
102
2018-08
41

26 If you were dying and it were a murder mystery
113
2018-08
40

27 One person said this. (Laughter) And it's a creative ide
82
2018-08
39

28 You either did this test and came up with ideas while you were seated
99
2018-08
38

29 They did the test twice, with different objects
96
2018-08

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