The Power of Habit
主播:EveryOtherDay 播放:3万次最近更新: 2022-09-22
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
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节目列表
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- 1Power of Habit CD4 - 03 - Track 3
- 2Power of Habit CD4 - 04 - Track 4
- 3Power of Habit CD4 - 05 - Track 5
- 4Power of Habit CD4 - 06 - Track 6
- 5Power of Habit CD4 - 07 - Track 7
- 6Power of Habit CD4 - 08 - Track 8
- 7Power of Habit CD4 - 09 - Track 9
- 8Power of Habit CD4 - 10 - Track 10
- 9Power of Habit CD4 - 11 - Track 11
- 10Power of Habit CD4 - 12 - Track 12
- 11Power of Habit CD3 - 11 - Track 11
- 12Power of Habit CD3 - 12 - Track 12
- 13Power of Habit CD4 - 01 - Track 1
- 14Power of Habit CD4 - 02 - Track 2
- 15Power of Habit CD3 - 01 - Track 1
- 16Power of Habit CD3 - 02 - Track 2
- 17Power of Habit CD3 - 03 - Track 3
- 18Power of Habit CD3 - 04 - Track 4
- 19Power of Habit CD3 - 05 - Track 5
- 20Power of Habit CD3 - 06 - Track 6
- 21Power of Habit CD3 - 07 - Track 7
- 22Power of Habit CD3 - 08 - Track 8
- 23Power of Habit CD3 - 09 - Track 9
- 24Power of Habit CD3 - 10 - Track 10
- 25Power of Habit CD2 - 01 - Track 1
- 26Power of Habit CD2 - 02 - Track 2
- 27Power of Habit CD2 - 03 - Track 3
- 28Power of Habit CD2 - 04 - Track 4
- 29Power of Habit CD2 - 05 - Track 5
- 30Power of Habit CD2 - 06 - Track 6
- 31Power of Habit CD2 - 07 - Track 7
- 32Power of Habit CD2 - 08 - Track 8
- 33Power of Habit CD2 - 09 - Track 9
- 34Power of Habit CD1 - 11 - Track 11
- 35Power of Habit CD1 - 12 - Track 12
- 36Power of Habit CD1 - 01 - Track 1
- 37Power of Habit CD1 - 02 - Track 2
- 38Power of Habit CD1 - 03 - Track 3
- 39Power of Habit CD1 - 04 - Track 4
- 40Power of Habit CD1 - 05 - Track 5
- 41Power of Habit CD1 - 06 - Track 6
- 42Power of Habit CD1 - 07 - Track 7
- 43Power of Habit CD1 - 08 - Track 8
- 44Power of Habit CD1 - 09 - Track 9
- 45Power of Habit CD1 - 10 - Track 10
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