【场景篇】产品开发英文用语之市场调查

2023-07-28 13:51:3713:09 3.3万

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背景：里面一共有2个人物,分别是Y品牌开发部门的Frank和Sarah。

纯英文对话示例
Frank: Do you have any ideas about the new brand of sportswear?

Sarah: Actually I don't have any fresh ideas yet. I think we'd better carry out a market research first to get in-depth knowledge about people's demands in sportswear.

Frank: You have a point here. May be we can use some methods to collect information from people, such as face-to-face questionnaires, telephoning and interviews.

Sarah: Yes. As for me, instead of the methods you mentioned below, online questionnaire is an efficient and direct way to gather information. Both face-to-face questionnaire and telephoning are costly and time-consuming. On the one hand, we need to hire many people to do the job. On the other hand, the papers printed for the face-to-face investigation will be a huge waste. What's worst, we will even need to hire people to digitalize the information. But online questionnaire can just skip all these disadvantages.

Frank: You are right. We could also send lucky customers free samples from our other brand series to help them to learn more about our products.

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中英文对照对话示例
Frank: Do you have any ideas about the new brand of sportswear? 你对新的运动服产品品牌有什么想法吗？

Sarah: Actually I don't have any fresh ideas yet. 实际上我还没有什么灵感。I think we'd better carry out a market research first to get in-depth knowledge about people's demands in sportswear. 我认为我们最好先进行一场市场调查来深入理解人们对于运动服的需求。

Frank: You have a point here. 你说到点子上了。May be we can use some methods to collect information from people, such as face-to-face questionnaires, telephoning and interviews. 也许我们可以使用一些方法向人们收集信息，比如面对面的调查问卷、电访、访谈。

Sarah: As for me, instead of the methods you mentioned below, online questionnaire is an efficient and direct way to gather information. 在我看来，除了你以上提到的方法，在线调查问卷是一个收集信息高效和直接的方法。Both face-to-face questionnaire and telephoning are costly and time-consuming. 面对面调查问卷和电访都成本很高且花时间。On the one hand, we need to hire many people to do the job. 一方面，我们需要雇佣需要人来做这个工作。On the other hand, the papers printed for the face-to-face investigation will be a huge waste. 另一方面，用于面对面调查而印刷的纸会是一个非常大的浪费。What's worst, we will even need to hire people to digitalize the information. 更糟的是，我们还需要雇佣人来让这些信息电子化。But online questionnaire can just skip all these disadvantages. 但是在线问卷调查就不会有这些缺点。

Frank: You are right. 你是对的。We could also send lucky customers free samples from our other brand series to help them to learn more about our products. 我们还可以给幸运客户邮寄我们其他品牌系列的样品来帮助他们更加了解我们的产品。

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词汇&短语
new brand 新品牌
sportswear ['spɔːtsweə]n. 运动装
fresh idea 灵感,新颖的想法
would better do sth. 最好...做
carry out 进行，执行,实现
market research 市场调查[贸]
in-depth knowledge 深入理解
people's demands 人们的需求
You have a point here 你说到点子上了
collect information 收集信息
face-to-face questionnaire 调查问卷
telephoning 电访
interview ['ɪntəvjuː] n.访谈
As for me 对于我，在我看来
gather information 收集信息
be costly ...成本高
time-consuming 耗费时间的
On the one hand... On the other hand... 一方面...另一方面...
hire sb. 雇佣某人
the papers printed 打印的纸张
a huge waste 巨大的浪费
free sample 免费样品
brand series 品牌系列
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