For any marketing course that requires development of marketing plan, such as marketing management, marketing strategy and segmentation support marketing, this is the only planning handbook that guides students through the step by step creation of customized marketing plan, while offering commercial software aids in the process.
Viola__G
For any marketing course that requires development of marketing plan, such as marketing management, marketing strategy and segmentation support marketing, this is the only planning handbook that guides students through the step by step creation of customized marketing plan, while offering commercial software aids in the process.