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By Lidia Sirna
① In 2013, Rome pulled the plug on its bike share program after it ran out of money and cars kept double-parking in front of its bike racks. Last year, a Hong Kong company gave up after many of its green bicycles ended up in the Tiber river. Months later, a Singapore company bailed after Romans stole the yellow bikes and broke them down for parts.
② Rome has been a bike share wasteland, but Uber says things will be different for the shiny new red bikes it has introduced all over the city.
③ Maybe.
④ Rome could be a bike-share dream in one respect: there is no shortage of demand. The city has only two finished subway lines, and buses come late, fail to show up and occasionally explode. Driving on the city’s notoriously clogged streets is a nightmare. Parking is worse.
⑤ But the obstacles to a bike share program are daunting: Rome’s infamous potholes, its mounds of uncollected trash, double-parked cars, a strong vandal spirit in place since the actual Vandals sacked Rome, and a local resistance to change and physical exertion.
⑥ So far, Uber is happy with how things are going. It says that GPS locaters on the bikes allow for constant monitoring, making them less vulnerable to theft. The company says there have not been any specific acts of vandalism.
⑦ But the bikes’ baskets are already doubling as trash cans in a city without many of them. And photos circulating on a Facebook page for Roman cyclists showed bikes that had been knocked over like red dominoes near the Bocca della Verità, or Mouth of Truth
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