IWP P274 Polly Hammond (5forests) on Wine Marketing

Monty Waldin meets Polly Hammond, founder of 5forests, a leading communication and marketing agency for wineries. Polly talks about how she got into wine, her experience as an expat in New Zealand, and best practice strategies she teaches to wineries regarding communication, marketing, and digital presence. Polly tells Monty about the ins and outs of her work with wineries and her brand workshops with a "Socratic" approach that ultimately leads wineries to communicate and position their brands more effectively.