InktaleDialogues | 一场「电梯」引发的商业与人性思考——华裔小鲜肉Victor对话电梯界女神Catherine
电梯门打开的一瞬间，
你是希望有人，
还是没人？
When the elevator door opens,
do you wish to
see anyone inside
or no one at all?
城市建筑与经济发展是亦步亦趋的，随着建筑楼层的日渐拔高，电梯在人们的日常生活中也变得如此之必不可缺。电梯的发明与使用，不仅仅在工业革命进程中书写了句读，使人们享受其带来的效率提升与身体解放，在艺术创造方面，这个「小箱子」所形成的促狭的密闭空间，也引发了诸如爱情、科幻、惊悚、甚至社会学研究方面的奇妙遐想。
The evolution of urban buildings follows the footsteps of economic development. As buildings grow taller and taller, elevators have become indispensable in people's everyday lives. The invention and use of elevators was not only a milestone in industrial but also has enabled people to enjoy improved efficiency and freedom of movement. In terms of creative inspirations, the narrow space formed by this “small box” has also sparked fantastic ideas on love and fear as well in such areas as science fiction and even sociological research.
一踏进这个仅几平米的「小箱子」，人与人之间，再也无法保持安全距离，充满科技感的银色镜门自动打开由合上，连空气的流动也变得暧昧起来。如果你说你是一个人，那么你会发现，在那每一次的几十秒的运行时间里，你都不由自主地神游到另一个神秘地带，哪怕电梯墙反射出的那张脸依旧是面无表情。As soon as you step into this “small box” of only a few square meters, you can no longer maintain a safe distance from people. The silver door evocative of technologies is automatically opened and then closed, and even the air flows somewhat differently. During the dozens of seconds when you are inside the elevator, your mind can’t help but wander off to an imaginary world, even if your face reflected on the elevator wall remains expressionless.
或许难以想象，仅电梯这一单一产品行业，在中国就有5-600 players存在，在市场浪潮中，所有企业都在生死进退中挣扎，而一个marketer所需要做的，就是做好组织、战略和产品的运筹帷幄，掌控全局。电梯产品自身必须更加聪明，与人更加贴近，而企业必须以更革新、更前沿的思想去拓宽发展方向。
It may be difficult to imagine that in the elevator industry alone, there are more than 500 players in China. Companies are struggling to stay afloat in the face of market turbulences. What a marketer needs to do is to think ahead about planning, strategies and products to stay on top of things. Elevator products themselves must be smarter and attentive to people’s needs, and companies must broaden their development strategies with more innovative and cutting-edge ideas.
�本期InktaleDialogues栏目有幸同时邀请到业内专业人士「迅达电梯」大项目事业部市场部同事Catherine凯瑟琳，与Inktale新媒体营销总监、知名自媒体人Victor郑凯成，深度对话有关未来电梯与人类之间的互动关系，及其对整个行业变革及从业者战略考量的影响。让我们与Victor一起，跟随电梯界女神Catherine的引领，踏上这场专业严谨又奇思妙想的头脑风暴。
In this InktaleDialogues edition, we are pleased to present an in-depth conversation between Catherine who works in the marketing department of Schindler Elevator’s Large Project Division and Inktale’s new media marketing director and renowned self-media star Victor. The conversation focuses on the interactions between elevators of the future and human beings as well as their impact on the industry as a whole and the strategic considerations of industry professionals. Let's join Victor and follow the lead of the elevator Maven Catherine to be part of a brainstorming session that is informative, imaginative and thought-provoking..
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