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M: Welcome back English learners! My name is Marco and I‟m joined by…

E: Erica.

M: How are you Erica?

E: I‟m doing great, Marco, and you?

M: Excellent, I‟m doing really well and I‟m really excited about our lesson for today.

E: That‟s right, we‟ve got an intermediate lesson today and we‟re gonna study some real

English.

M: English that you use everyday, right?

E: That‟s right, English that native speakers really use.

M: Exactly, and today as Erica mentioned we have an intermediate lesson and not only is an

intermediate, but it‟s a business lesson.

E: Yeah, so, today we‟re listening in to a sales meeting and we‟re going to learn some

great useful English to talk about sales strategies. So, we‟re gonna learn English for sales

strategies, for making suggestions and for responding to suggestions.

M: Great, so, why don‟t we take a look at our “vocabulary preview” for today?

Voice: Vocabulary preview.

E: So, our „vocabulary preview‟ is a part of our lesson when we teach you some really

important words that will help you to understand the dialogue better.

M: Okay, great, so, that is what vocabulary preview is. We have two words for you today

and we can start off by looking at the first one.

E: Our first word today is drive sales.

M: Drive sales.

E: Drive sales.

M: To drive sales, and that means…

E: To increase sales.

M: Right, to sell more.

E: Exactly, so, to drive sales.

M: Okay, so, now let‟s look at our second word and it‟s an interesting one, it‟s promotion.

E: Promotion.

M: Promotion.

E: Promotion.

M: So, Erica, what is a promotion exactly?

E: Okay, so here, we‟re not really talking about getting a better job, right?

M: Okay, uh, not like a job promotion.

E: No, we‟re talking about a marketing strategy.

M: Okay, so, I can give you an example. Suppose that I wanna buy shampoo.

E: Aha.

M: And, if I go to the supermarket and I see “Buy one and get one free”…

E: So, that‟s a two-for-one.

M: That‟s a two-for-one promotion, yeah?

E: Yeah, okay.

M: That‟s a sales promotion. Or…

E: Perhaps the shampoo in the supermarket is less expensive than usual.

M: Okay, so…

E: Maybe… yeah, usually, maybe it costs five dollars, but today it costs four dollars, that‟s a

sales promotion.

M: Great, so, that‟s a really good marketing strategy.

E: Exactly, and we‟ll hear this word in our dialogue today.

M: Great, so, we are ready to listen to tour dialogue. It‟s gonna be pretty fast, so it might

be a little bit difficult to understand.

E: But don‟t worry if you don‟t understand everything, because later in this lesson we‟re

gonna explain all the important words and phrases.

DIALOGUE, FIRST TIME

M: Okay, so, an interesting manager, right?

E: I don‟t know about interesting, maybe I would think bad manager.

M: Hehe. We‟re gonna talk about him later on in the show, but now let‟s take a look at our

“language takeaway”.

Voice: Language takeaway.

E: Okay, so, „language takeaway‟ is the part of our lesson where we tech you the most

important words from the dialogue. All these words that we are going to focus on can be

found in today‟s dialogue. 

M: Exactly, so, we have three words for you today, let‟s look at the first one – match the

competitors.

E: Match the competitors.

M: Match the competitors.

E: Match the competitors.

M: Great, so, we have some examples for you, so you can listen and try and see if you can

figure out what match the competitors really means.

Voice: Example one.

A: We guarantee that we can match the competitors’ lowest price.

Voice: Example two.

B: It’s impossible for us to match the competitors. Our costs are just too high.

Voice: Example three.

C: Do you think we can match our competitors’ prices and still keep our quality high?

E: Uh, okay, so, I see that match the competitors means to be as good as or better than

other companies in the same industry.

M: Exactly, match the competitors.

E: Alright, so, let‟s move to our second word today for language takeaways and it is in the

market.

M: In the market.

E: In the market.

M: In the market.

E: We heard this phrase in the dialogue and it means in the industry.

M: Exactly, I can say, for example, “EnglishPod is the best language pod in the market”.

E: So, of all the podcasts that teach English EnglishPod is the best.

M: Of course.