E01 广告背后的套路揭秘（讲解版）

Episode One 第一集 Advertising Everywhere 无处不在的广告

短文文本：

Advertising is a message / that tries to sell something. Companies advertise everything / from cars to candy. Advertising is also used / to change people’s ideas. For example, an ad / could try to make voters / choose a certain candidate / for president. Ads appear / almost everywhere you look. You find them / on the radio and on TV, in magazines, shop windows and on T shirts. They show up / inside elevators, on school buses / and even in schools. About 600 billion dollars / are spent on advertising / around the world / every year.

口读生词：

Advertising [ˈædvətaɪzɪŋ] n. 广告

message [ˈmesɪdʒ] n. 消息；信息

voter [ˈvoʊtə(r)] n. 选举人；选民

choose [tʃu:z] vt. 挑选

certain [ˈsɜ:tn] adj. 某一; 必然的；确定的

candidate [ˈkændɪdeit]. 候选人

president [ˈprezɪdənt] n. 总统；总裁

show up 出现

elevator [ˈelɪveɪtə(r)] n. 电梯

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