P020

Passage 20   Cultural Differences

Meeting people from another culture can be difficult. Different cultures emphasize the importance of relationship building to a greater or lesser degree. For example, business in some countries is not possible until there is a relationship of trust. Even with people at work, it is necessary to spend a lot of time in "small talk", usually over a glass of tea, before they do any job.

In many European countries—like the UK or France—people find it easier to build up a lasting working relationship at restaurants or cafes rather than at the office.

Even within Northern Europe, cultural differences can cause serious problems. Certainly, English and German cultures share similar value; however, Germans prefer to get down to business more quickly. We think that they are rude. In fact, this is just because one culture starts discussions and makes decision more quickly.