今日词汇
Take off突然成功
close in包围；迫近
opt in选择加入
原文（内容选自CNBC）
Disney said on Thursday evening it’s forecasting Disney+ will have 230 million to 260 million subscribers by 2024. It shows the rapid growth of Disney+ and that Disney is emerging as one of the early winners of the streaming wars.
When Disney+ launched 13 months ago, Disney said it expected the platform to reach 60 million to 90 million subscriptions by 2024. Then the streaming platform quickly took off. As of Thursday evening, it had already closed in on the high end of that projection, with 86.8 million Disney+ subscribers.
It’s an impressive goal, especially since competition in the space has only increased.
Disney has invested heavily into its direct-to-consumer business, as the Covid-19 pandemic continues to keep millions of people at home and in need of entertainment. The company will continue to push into original content, with new shows and movies likely able to bring in even more subscribers.
Disney will allow users to opt in for more mature content, which will enable older audiences to watch titles such as “Atlanta” and “Modern Family.” That could also help attract more subscribers.
Disney added that it expects its family of streaming services, which includes Disney+, Hulu and ESPN+, to hit 300 million to 350 million total subscriptions by fiscal 2024.
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