SPECIAL FOR E-GAMERS, THE NEW FURNITURE TRENDS IN SH
Stay-at-home！瞄准电竞，家装巨头“宅”出新花样
NEWS ON 02/04
Welcome to MoneyTalks, I'm Bai Xuxu.
欢迎收听今天的《财道》，我是柏栩栩 / ICS财经主播
The blossoming stay-at-home economy【宅经济】 is soon likely to set new records for growth and market size inChina and the furniture brands are doing everything they can to take advantageof the new opportunities here. ZhangShixuan has more.
在蓬勃发展的“宅经济”在中国的增长和市场规模很可能会创下新的纪录。而家具品牌正竭尽所能，抓住这一机遇。
According to a newly released BuildingMaterials Home Index【建材家居景气指数】, theconsumption demand for home building materials and furniture jumped more than13 points in December from a month earlier. It was almost 4 points higher thanin the same period of 2019, as more and more people look for more and more newfurniture.
根据最新发布的建材家居景气指数，2020年12月家装建材及家具的消费需求比11月高出13个百分点, 与2019年同期相比高出近4个百分点, 越来越多的人想要购买更多的新家具。
采访: 消费者
因为呆在家里时间多了，更需要舒适的多样化的产品。可能更想要有更多功能性，不能一次性，有更多收纳空间，家里干的事情多了，要买更多东西
I'm spending more time at home now, so Ineed more comfortable and diversified things. I want products with morefunctions to give me more storage space, because I'm doing more at home now andhave more things there.
Some of the new furniture trends can bepretty specialized. Swedish furnishing giant IKEA has gone so far as to launchmore than 30 Esports-related products, including tables, chairs, and mousepads. Partnering with Chinese hardware brand, the Republic of Gamers, theofferings made their global debut【首次亮相、初次登台】in Shanghai last week. Some game players are finding them essential.
一些家具新风潮开始聚焦某个专一领域。瑞典家具业巨头宜家（IKEA）迄今为止已经推出了30多种与电竞相关的产品，包括电竞桌，电竞椅和电竞专用鼠标垫。上周，宜家和中国硬件装备品牌ROG玩家国度联手推出的电竞家居产品系列，在上海举办全球首发。对于这样的产品，一些游戏玩家表示非常欢迎。
采访: 消费者
平时打游戏蛮多的，有一个杯托设计可以放杯子，夹在桌子上，平时家里有养宠物，家里打游戏猫会跳上来，杯子会倒，很烦人。
I play games very frequently, and I like acup holder that I can attach to the desk. I have a cat at home, and it willjump on my desk when I'm playing and knock the cup off. Really annoying.
With people encouraged to stay at homeduring the upcoming Spring Festival, the gaming sector is expected to witnessanother boom. The National Press and Publication Administration has alreadyauthorized 84 domestically developed games【国产游戏】 so far this year. But large as the gaming market is, the furnishings providersare looking beyond just that.
过年期间，人们将继续被鼓励减少外出，这可能为游戏行业带来新一轮的增长。今年以来，国家新闻出版总署已经批准了84款国产游戏。 但是，尽管游戏行业有着巨大的市场，家具产商所追求的不仅于此。
采访: Anna Pawlak-Kuliga, 宜家(中国) CEO
Anna Pawlak-Kuliga, CEO and President ///IKEA China
We design and develop the range in China inShanghai, and in IKEA development centers. So, it shows our commitment ofconfidence for this market and also the fact that we look in to the future withoptimism. We know that of course, China market is very diverse. We have manycustomer segments. We try to fit to the demand of many.
这个电竞系列产品是在宜家的上海产品研发中心设计开发的。这表示，我们对这个市场充满信心，对未来的发展前景十分乐观。中国市场是非常多元化的，这一点毋庸置疑。我们有许多不同的客户群。我们尝试着满足多数人的需求。
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