The growth of the vitamin and health supplements market in China is showing an upward trend. The most popular items in the vitamin market in China are vitamins E, C, and A. These preferences are different in the West. Most Chinese people trust domestic vitamin and health supplements brands because of their long history. However, Australian brands, like Swisse, are also very popular because of their green, wholesome image. COVID-19 has increased health awareness and stimulated vitamin consumption in China, which makes it a promising market for health supplements products. Despite strong growth, the market lags behind South Korea and Japan, so there is plenty of room for growth. However, Western brands will have to become familiar with what Chinese consumers prefer and believe before tapping into this market.
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