We sit down with Guy Sivan, who - immediately upon graduation from Columbia University - moved to Beijing in 2005 and has since started 4 different companies. In 2010, he sold his third startup’s core technology to a publicly listed company, and today he is CEO of Vericant, a Shunwei backed company that helps US schools better understand their international and Chinese applicants through video interviews and spoken English evaluations.
As we know, there are few examples of foreign tech companies entering China and being successful in the long run, and similarly the start-up environment within China is just as tough for expat founders. With over 10 years of experience in Beijing, Guy offers a unique view and shares with us some of his lessons. For example, what are major cultural differences and how do you avoid the classic expat blunders? What advantages (if at all) do you have as an expat founder, and how can you play to your competitive strengths? What are trends in the lucrative Chinese education space that has churned out several unicorns.
今天与我们对话的是刚刚毕业于哥伦比亚大学的Guy Sivan。他自2005年移居北京，至今已创立了四个不同的公司。2010年，他将自己第三个创业公司的核心科技卖给了一个上市公司。如今，他是维立克的CEO。维立克是顺为资本投资的一家帮助美国学校考察国际以及中国申请学生的公司，他们通过录像面试和口语考试进行评估。
众所周知，鲜有能够进入并在中国市场中取得长足发展的外国科技公司的例子，另外，对于外籍创始人来说，他们在中国的创业环境并不乐观。经过在北京十年的磨练，Guy得出了一套自己的理论，并会分享给我们一些他的经验。例如，中外主要文化差异是什么，如何避免这类外国人会犯的典型错误；外籍创始人具备的优势有哪些（就算真的有……），以及如何发挥这些优势。此外，我们将探讨这个收益丰厚，且已经出现不少独角兽公司的中国教育领域中的行业趋势。最后，是关于在“中国加速”的工作模式以及公司的价值定位。
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