对话晓太阳光伏CEO 殷钟睿

Tackling China's Pollution ProblemOne Solar Panel at a Time - With Xiaosolar CEO Henry Yin

Pollution is a real problem in China. So it should come as no surprisethat the 13th Five Year Plan includes drastic policy measures, calling for areduction of emissions from coal burning industries, while showing support forwind, solar and bio power. And beyond policy making or economic restructuring,there is also a call for domestic entrepreneurs who can help develop innovativesolutions to mitigate pollution in China's major cities and improve thelivelihood for all.

Today, we sit down with Henry Yin, founder and CEO of Xiaosolar, whichoperates a solar sales, installation and financing business that has installednearly 100 residential and commercial solar projects as of mid-2017. Prior, Henry was also a founding member of Light Chaser Animation and helpedproduce and market Little Door Gods, Light Chaser’s first animated film.

Henry first shares his journey from Harvard to McKinsey to Lightchaser,before conducting a deep dive on Xiaosolar and China's renewables sector,addressing key questions such as: what are the key macro factors drivingChina's renewables sector?  What does the value chain look like, and howdo the economics of solar power work?  What does the consumer educationprocess look like, and how may this differ residential vs. commercial? What are key success factors in this market?  What is the role of consumerfinancing, and how can Xiaosolar differentiate against other players(traditional, large internet, specialized).  Lastly, what are majordifferences between China vs. the US in this sector, and what is the role ofcost in driving innovation?

对话晓太阳光伏 CEO殷钟睿：用一块太阳能板，一次性解决中国污染问题 

从当前中国国情来看，污染治理刻不容缓。因此，十三五计划中也对于此问题提出了对策：减少燃煤工业的排放量，并大力支持发展风能、太阳能、生物能事业。但除了政策制定与经济结构调整外，国家也号召国内企业共同参与节能减排事业，以缓解大城市污染、提高居民生活水平。

今天，与我们对话的是晓太阳光伏的创始人及CEO殷钟睿。他公司的主要业务是太阳能光伏发电系统的销售、安装以及金融业务。晓太阳光伏去年创立，至2017年年中，已完成了近百个家庭及工商业光伏发电项目。在创立晓太阳之前，殷钟睿是被称为“中国皮克斯”的追光动画创始团队成员之一，参与了动画电影《小门神》从前期团队招募、制作到上映的全部过程。

在今天的对话中，殷钟睿将首先为我们分享他从哈佛到麦肯锡再到追光动画的学习与工作经历。随后他将谈到晓太阳光伏以及中国可再生能源行业需要解决的关键性问题，如：驱动中国可再生能源事业发展的主要宏观因素；光伏产业的价值以及光伏下游的商业模式；教育消费者的过程；家庭与工商业项目的区别；在市场中取胜的关键因素；消费金融的作用；晓太阳光伏与其他行业竞争者（传统/大型互联网/专业化）相比的优势；以及在此行业中，中美两国之间的差异，和成本在驱动创新过程中的作用。