Alan Fletcher

2022-10-30 12:53:1602:04 35

声音简介

Alan Fletcher was a celebrated name during the twentieth century in the graphic designing field. He was highly regarded by his generation of graphic designers and the following ones, for his prolificacy and an astounding body of work.
Moreover, Fletcher also founded British Design & Art Direction in partnership with his friends; David Bailey and Terence Donovan. It was later renamed as Designers and Art Directors Association (D&AD). After decades of producing innovative and inspiring work, he left Pentagram in 1992. Henceforth, he worked from his home in Notting Hill, where his daughter Raffaella Fletcher assisted him. In 1993, he joined the Phaidon Press for which he produced majority of work as art director in his later life. Fletcher believed that design and life are two inseparable things as he put it in the words, “Design is a way of life.” In 1994, Jeremy Myerson published his book of design, titled Beware Wet Paint. Besides, he penned down a number of books on the subject of graphic design and visual thinking. It took Fletcher 18 years to produce his magnum opus, The Art of Looking Sideways (2001). The Design Council awarded him Prince Philip Designers Prize in 1993. Cancer claimed Alan Fletcher’s life in 2006, at the age of 74.