sustainability HAS BECOME A GAME-CHANGER FOR NIKE.
We have a bold/bold/, audacious/ɔ'deʃəs/ innovation ambition that fuels/'fjʊəl/ our creative design process, drives innovation and propels /prə'pɛl/ us into the future.
WE CALL THIS SUSTAINABLE INNOVATION.
Our Ambition: Double the business, with half the impact.
ACCELERATING/ək'sɛləret/ TOWARD A LOW-CARBON GROWTH ECONOMY
Climate change is a global issue that requires global solutions. Resource scarcity/'skɛrsəti/, fluctuations/ˌflʌktʃʊˈeʃən/ in the prices of raw/rɔ/ materials and disruptions to supply chains are real concerns/kən'sə:n/ for business. And, we understand the broader impact that climate-related issues have on the athletes/'æθli:t/ we serve.
A sustainable/sə'stenəbl/ economy is a low-carbon growth economy. Nike uses carbon as a leading indicator/'ɪndɪketɚ/ to assess sustainability, but we recognize sustainability goes way beyond carbon. It means addressing all our impacts on the environment and the communities where we operate, supporting labor rights in supply chains, while continuing to serve the athlete and our business.
Sustainability and business growth are complementary/'kɑmplə'mɛntri/. We have reduced absolute CO2e emissions/ɪ'mɪʃən/ while simultaneously/saɪməlˈtenɪəslɪ/ increasing revenues/'revənju:/ since FY00.
THE INNOVATION IMPERATIVE
The world needs systematic change at scale/skel/. We have forecast the rate at which our emissions /ɪ'mɪʃən/ could increase if we were to follow a mind-set of "business-as-usual." What becomes abundantly clear is that efficiencies/ɪ'fɪʃənsi/ alone will not suffice.
WE MUST INVEST IN disruptive /dɪs'rʌptɪv/ INNOVATION TO ADDRESS OUR IMPACT ON THE ENVIRONMENT AND propel/prə'pɛl/ US TOWARD A LOW-CARBON, CLOSED-LOOP FUTURE.
THE FUTURE WILL BE CIRCULAR/'sɝkjəlɚ/
We envision/ɪn'vɪʒn/ a transition from linear/'lɪnɪɚ/ to circular/'sɝkjəlɚ/ business models and a world that demands closed-loop products - designed with better materials, made with fewer resources and assembled/ə'sembəld/ to allow easy reuse/riˈjuz/ in new products.
WHEN TO COMPETE
When Nike is innovating to gain a competitive/kəm'pɛtətɪv/ edge, we focus on building innovation partnerships, investing in start-ups, emerging technologies and new science. We test and prototype/'protə'taɪp/ solutions, and then take them to market.
WHEN TO COLLABORATE/kə'læbəret/
When we see opportunities to create industry-wide change, we drive market shifts through sharing, open-sourcing, and creating coalitions/ˌkoə'lɪʃən/ and consensus/kən'sɛnsəs/. We work to influence standards and policies/ˈpɑlɪsi/ to drive innovation forward.
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