"That would never work in the real world." You hear it all the
time when you tell people about a fresh idea.
This real world sounds like an awfully depressing place to
live. It's a place where new ideas, unfamiliar approaches,
and foreign concepts always lose. The only things that win
are what people already know and do, even if those things
are flflawed and ineffiffifficient.
Scratch the surface and you'll fifind these "real world"
inhabitants are fifilled with pessimism and despair. They
expect fresh concepts to fail. They assume society isn't
ready for or capable of change.
Even worse, they want to drag others down into their
tomb. If you're hopeful and ambitious, they'll try to convince
you your ideas are impossible. They'll say you're wasting
your time.
Don't believe them. That world may be real for them, but
it doesn't mean you have to live in it.
We know because our company fails the real-world test in
all kinds of ways. In the real world, you can't have more
than a dozen employees spread out in eight difffferent cities
on two continents. In the real world, you can't attract
millions of customers without any salespeople or
advertising.
In the real world, you can't reveal your formula
for success to the rest of the world. But we've done all those
things and prospered.
The real world isn't a place, it's an excuse. It's a
justifification for not trying. It has nothing to do with you.
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