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▍原文
Shares in Sanrio shot up as much as 15 percent on Thursday morning after the Japanese company behind Hello Kitty struck a licensing deal with Chinese ecommerce group Alibaba in a bid to expand its footprint.
The five-year deal signed with Alibaba’s intellectual property licensing subsidiary, Alifish, will cover Sanrio’s cast of characters including Hello Kitty, My Melody and her rival devilish rabbit character Kuromi — a hugely popular character in China after a local influencer with more than 14mn followers posted a viral video on social media last year.
“We expect not only a notable increase in our merchandise volume with the platformer giant, but also some potential clues from the tech company as we explore new businesses in metaverse and blockchain,” said a Sanrio spokesperson.
▍语言点
1. shoot up 激增，飙升
· Sales shot up by 9% last month.
上个月的销售额激增了9%。
2. strike a deal 达成协议
3. in a bid to 为了
4. expand one’s footprint开拓市场
· footprint /ˈfʊtprɪnt/ n. 脚印
· in a bid to expand one’s footprint 为了扩大商业版图
5. intellectual property(IP) 知识产权
6. subsidiary /səbˈsɪdiəri/ n. 子公司
7. devilish /ˈdev(ə)lɪʃ/ adj. 邪恶又迷人的
8. viral /ˈvaɪər(ə)l/ adj. 传播广泛的；病毒性的
· a viral video 爆火视频
· go viral 爆火
· Their video has now gone viral with millions of views.
他们的视频爆火，已有数百万播放量。
9. notable /ˈnəʊtəb(ə)l/ adj. 显著的
10. merchandise volume 商品交易额
11. metaverse /ˈmetəvɜːs/ n. 元宇宙
12. blockchain /ˈblɒktʃeɪn/ n. 区块链
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