IWP64 Francesco Zonin (Zonin 1821)

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Francesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.