I've been thinking a lot about our identity as we begin this next chapter.
在我们开始进入下一篇章的同时，我也一直在思考我们的身份。
Facebook is one of the most used products in the history of the world.
脸书是世界历史上最常用的产品之一。
It is an iconic social media brand but increasingly it just doesn't encompass everything that we do.
它是一个标志性的社交媒体品牌，但它越来越不能涵盖我们所做的一切。
Instagram, WhatsApp, Messenger, Quest, now Horizon, Nasri and more.
我们旗下有Instagram、WhatsApp、Messenger、Quest，现在还有Horizon、Nasri等等。
Building our social media apps will always be an important focus for us.
发展我们的社交媒体应用程序将始终是我们关注的重点。
But right now our brand is so tightly linked to one product that it can't possibly represent everything that we're doing today let alone in the future.
现在，我们的品牌与一款产品紧密相连，但是它却不能代表我们现在所做的一切，更不用说未来了。
Over time I hope that we are seen as a metaverse company.
我希望我们能逐渐地被视为一家元宇宙公司。
And I want to anchor our work and our identity on what we are building towards.
我想把我们的工作和身份基于我们将来要打造的方向。
We just announced that we were making a fundamental change to our company.
我们刚刚宣布要对公司进行根本性改革。
We are now looking at and reporting on our business as two different segments, one for our family of apps and one for work on future platforms.
我们正在思考和分析，将公司业务分为两个不同的部分，一个是我们的应用系列，另一个是未来平台项目。
And as part of this, it is time for us to adopt a new company brand to encompass everything that we do to reflect who we are and what we hope to build.
在这个过程中，我们现在是时候采用一个新的公司品牌名称来涵盖我们所有的工作内容，反映我们的身份以及愿景。
I am proud to announce that starting today our company is now Meta.
我很骄傲地宣布，从今天开始，我们的公司更名为"Meta"。
Our mission remains the same.
我们的使命并未改变。
Still about bringing people together.
仍然是让人们紧密相连。
Our apps and their brands, they're not changing either.
我们的应用程序和相关品牌也没有改变。
And we are still the company that designs technology around people.
我们仍然是一家以人为本来设计技术的公司。
Now we have a new North Star to help bring the metaverse to life.
现在我们有了新的方向指标，帮我们实现元宇宙的计划。
And we have a new name that reflects the full breadth of what we do and the future that we want to help build.
我们有了一个新公司名称，它充分反映了我们所做的工作和我们想要帮助打造的未来。
From now on we're going to be metaverse first not Facebook first.
从现在开始，我们将以"元宇宙"为先，而不再是"脸书"为先。
That means that over time you won't need to use Facebook to use our other services and as our new brand starts showing up in our products,
这意味着，未来您将不再需要通过脸书来使用其他服务，而随着我们的新品牌开始出现在产品中，
I hope that people come to know the meta brand and the future that we stand for.
我希望大家能开始了解Meta这个品牌以及我们所代表的未来。
I used to love studying classics and the word meta comes from the Greek word meaning beyond.
我以前很喜欢学习古典文学，meta这个词来自希腊语，意思是超越。
For me it symbolizes that there is always more to build.
对我来说，它象征着我们要打造的事物永无止境。
There's always a next chapter to the story.
故事永远有下一章。
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