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Yang first rose to fame on Chinese social media with his comedy videos in which he role played a number of different zany characters in a family, played pranks on those around him and partook in viral challenges.
Then his popularity skyrocketed as the short video maker started selling goods via livestreaming, where most products were instantly snapped up.
Part of Yang’s success owes to his knack for sensing where the wind is blowing in China’s creator economy.
周邦琴Albert
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