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Soccer superstar Leo Messi’s arrival in America has sparked a surge in ticket prices, apparel and now, streaming subscriptions.
MLS Season Pass, which is Apple’s streaming package that broadcasts the soccer matches, experienced 1,690% growth in sign-ups the day Messi first played for his new team Inter Miami, according to analytics firm Antenna.
In a blog post Tuesday, Antenna said that the “Messi Effect” on a year-old streaming package was “unique and profound.”
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