Leveraging PPC For Your Amazon Campaigns With Brian Johnson – GFA212
Michael MicheliniJanuary 30, 2018Business, Ecommerce, Podcast
PPC (pay per click) is a necessary tactic in today’s Amazon FBA world. And today we are pleased to bring on the show one of the pioneers in Amazon PPC and a leader in the industry, Brian Johnson. We are also excited to announce he will be a featured speaker at our upcoming Cross Border Summit April 20-21, 2018 here in Shenzhen, China! One of the hosts of the mastermind session as well as giving a great speech there, he’s excited for his first ever trip to China and it is a pleasure to have him.
In this episode, we hear how Brian got into the “PPC game”, tactics for launching your Amazon listing with PPC, differences of launch and ongoing campaigns, and what to look for. So without further ado, here is Brian Johnson!
Topics Covered in this Episode
1.Intro Brian
how did you get into Amazon and ppc
2.Seems Amazon now is only pay to play, organic still possible?
This seems to be trend in all marketplaces Facebook taobao Google etc, pay to play
3.Launch with ppc
4.Ongoing with ppc
5.Metrics to look for
How often should u be monitoring your campaigns
6.Need a specialist or someone on your team can do it
If yourself, tools to use
7.Biggest challenges that people will face
Examples of good case study, examples of bad campaign
8.So talking about u coming to China for ur first time!
Welcome to crossbordersummit.Com/2018
用户评论