Use Digital Marketing to Sell into China

2023-12-10 09:25:2652:12 2061
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How big is the China market? What kind of purchasing power do Chinese consumers have today? Why should your business consider the China market? For foreign small and medium size businesses that want to sell into the China market, what are some ways to do that without spending a big budget? Why digital marketing works? What are some successful examples from western companies selling into the China consumers? What industries can consider using digital marketing to sell into China? And what to look for in a good Chinese partner? If you have any of the above questions, you will find the answer from Anderson Liu, CEO of Westwin. By collaborating with major search engines and social media platforms in China and globally, Westwin provides cross-border digital marketing strategies and solutions for Chinese and foreign advertisers and serves as the window for businesses to enter into the China market.


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简介:Pacific Technologies Consulting Group (太平洋科技咨询) 创始人及总裁,Speaker, Coach, 前微软移动产品大中华区总监。1998年赴美留学,获MBA和金融双硕士学位,现居住西雅图,频繁往返中美之间。从事高科技行业20余年,曾在微软、HP、EMC和IDC等多家跨国公司任职,负责产品研发、市场调研和营销,管理过多项互联网产品与服务在全球市场的调研、研发、上市及推广业务,及十余项新产品的规划及研发。现担任多家中、美企业顾问,提供企业战略规划,组织转型,领导力和管理人才培养,美中商业文化,产品研发和策划,产品创新与管理,市场营销方面的培训与咨询。