声音简介
B: I agree those low income families would not pay a lot for luxury toothpaste.
A: It seems we hold the same opinion as to what the target market for the toothpaste should be. Now let's consider media selection. Should we choose television advertising?
B: I think we can advertise on television. Although advertising is incredibly expensive, many young people watch a lot of television, so television advertising can target our target market.
A: What about fashion magazines? They can reach directly to our target customers and an ad in the fashion magazine is not as expensive as television advertising.
B: It is worth considering. We should also advertise our product in a fashion magazine.
A: Are there any other media that we could place our ad with?
B: Yes, fashionable people often read sunday newspapers, so an add in the national sunday newspaper will be effective for advertising our product.
A: What about the Internet?
B: Net ads are found to be annoying by many people.
A: But they will be effective to reach young, fashionable people. And it's cost effective.
B: All right, we’ll place an ad on television, in a fashion magazine, a national sunday newspaper and on the Internet.
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