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The coffee giant on Thursday announced that the cups — which are part of the company’s "commitment to cut its carbon, water and waste footprints in half by 2030" — will debut in stores across the U.S. and Canada this month.
"Based on analysis of life cycle assessments, producing the new cups is projected to save, annually, emissions equivalent to taking about 5,200 cars off the road, and conserve about 2,800 Olympic-sized swimming pools of water," Starbucks said in a statement. "The new cups will keep more than 13.5 million pounds of plastic from landfills each year. And they cost less to make."
Starbucks says the new cups use 10 to 20 percent less plastic and "[b]aristas made drinks in test and store settings, rating the feel and performance of different iterations."
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