Sino-Indo Tekno - Comparing the Podcast Markets in China and Indonesia
The joint Sino Indo Tekno series continues with Tyo Guritno, founder of leading Indonesia podcasting platform Inspigo. Alan Hellawell of the Indo-Tekno Podcast and Ganbei host Art Dicker dive into a comparison of the two podcast markets.
The China podcasting market is much bigger than its relatively nascent Indonesian counterpart. But the potential for growth in Indonesia is enormous especially as content producers and listeners start to embrace the paid content model so widespread in China.
Tyo discusses how, like China, listeners in Indonesia are turning more and more to podcasts as a self-improvement learning outlet especially during COVID-19 times. We also compare some of the audience demographics between the two markets.
Next we discuss how Indonesian platforms are working proactively with content producers like their Chinese platform cousins. We finish with some content moderation measures in China and how platforms in Indonesia deploy resources to moderate content as well.
A podcast episode about podcasting! You don't want to miss.