第四章-Trump 如何在大学时代就开始了人生第一个大项目的运作

2018-11-11 09:37:5225:26 163
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这章中我们将会了解到Trump 是如何在get in, get it done , get it done right and get out.这个过程中显示出 competence and efficiency的。 

1.  IN COLLEGE while my friends were reading the comics and the sports pages of newspapers, I was reading the listings of FHA foreclosures. It might seem a bit abnormal to study lists of federally financed housing projects in foreclosure, but that's what I did.

2. Swifton Village was a 1,200-unit apartment development in Cincinnati, Ohio, and it was a very troubled place. There were 800 vacant apartments, the developers had gone under, the government had foreclosed and the whole deal was a disaster. But from our perspective that was great, because it gave us a terrific opportunity

3. The fact that it was such a big job appealed to my father and to me because it meant we could focus a lot of energy on it without feeling we were wasting our time. It takes almost the same amount of energy to manage 50 units as it does 1,200—except that with 1,200 you have a much bigger upside。

4. We painted the hallways, we sanded and stained the floors, we kept the vacant apartments immaculately clean, and we landscaped the grounds

5. people came to check us out, and the word of mouth started getting good. Within a year, the buildings were 100 percent rented.

6. He was one of the greates bullshit artists I've ever met, but in addition to being a very sharp talker and a very slick salesman, he was also an amazing maager. Irving was the kind of guy who worked perhaps an hour a day and accomplished more in that hour than most managers did in twelve hours. 

7. It's not how many hours you put in, it's what you get done while you're working. 

8.It turned out that Irving had done all sorts of con jobs and swindles(欺骗), and he’d often been in trouble with the law.

9. 

But with Irving I had a dilemma: he was far and away more capable than any honest manager I had found, and so long as he was in charge, no one under

him would dare steal. That meant I only had to keep my eye on him. I used to kid Irving. I’d say, “We pay you $50,000 and all you can steal.”

10. I had a lot of respect for this guy, because he had street smarts, he’d been around, and he was obviously a true survivor.

11.then he took me aside and whispered, “Donald, you are a friend of mine and I have to tell you, sell this job.” And I said,

“Why?”

“Because it’s going real bad—not the job but the area. It’s being surrounded by people who are so bad they will cut your throat and walk away and not even think about it. I’m talking about people who enjoy cutting throats.” That was the exact expression. I never forgot it.

12. Now, I’m someone who responds to people I have respect for, and I listen. Again, it’s instincts, not marketing studies 

13. there was trouble brewing, that neighborhoods were getting rough.

14. our debt was very small relative to the size of the complex.

15. rent roll, had reached about $700,000 a year

16. selling was how we made a real killing.

17. Those were the go-go days(好日子) when real estate investment trusts were very hot.

18. I called them the guys with the white bucks

19. we were willing to represent that the project was 100 percent rented at the time of the contract signing

20. but we didn't want to the same promise at the time of closing

21.Frankly, the Prudent people should have been more prudent。 But as I said, the REITs were hot to trot(trot: 小跑,就是涌入这里的资金太多了, 这里太火热了, 大家好像都在跑步签单。), and they couldn’t make deals fast enough(大家都觉得自己签单的速度不够快). In the end, of course, it never pays to be in too much of a hurry.(欲速不达)

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