千禧一代壮大的十大行业 Industries that will thrive thanks to Millennials

Fitness 健身

This generation is known for its health-conscious attitude, and besides affecting food trends, they're pumping up gym attendance. Seventy-six percent reported exercising at least weekly, which is more than Gen X's 70 percent and baby boomers' 64 percent.

这一代人以其注重健康的态度闻名。他们影响了食品潮流，也勤于去健身房。76%的Y世代称他们至少每周锻炼一次，而X世代和婴儿潮一代的比例分别是70%和64%。

Travel 旅游
Gen Y hearts taking trips. Past studies have shown they'd rather travel than paying off debts or buying a home, and what they really are gaga over are good deals and ways to customize their world travel.
Y世代渴望旅行。过去的研究显示，比起还贷或买房，他们更愿意去旅行。他们真正迷恋的是好买卖和定制自己的世界旅行的方式。
Fast casual dining 简易快餐
"Fast" is in the name for a reason. Millennial consumers love speed, so this is the way they want their food, not via snail-paced sit-down dining. Also high on their must-have lists are low prices, big menu selections and healthy options.
“快速”就是理由。千禧一代的消费者喜爱速度，因此他们也希望迅速解决吃饭问题，而不是坐下来蜗速进餐。他们的清单上排名靠前的要求还有低价、选择多以及健康。
Coffee咖啡
Who doesn't love a cup of joe? If you're a millennial consumer, you especially do — and you're credited for 44 percent of coffee demand in the United States. It's not your father's java, though. This gang likes cold brew, boutique third-wave coffees, and drinks with strong fair-trade or sustainable cred.
谁不喜欢来一杯咖啡呢？如果你是千禧一代的消费者，你当然喜欢——并且你们贡献了美国44%的咖啡需求。但是，这不同于老一辈的咖啡。这帮人喜欢第三代的冷萃精品咖啡。
Frozen foods冷冻食品
This cohort's love of speed and healthy foods is fueling frozen foods, so the freezer-forward industry emphasizes its ease of preparation and ups its game with quality ingredients, including plant-based and gourmet options.
这批人对速度和健康食品的热爱也刺激了冷冻食品。因此这个产业强调其食品易于准备，并且用优质原料来改善产品，包括素食食物和精品菜。
Houseplants 室内植物
The greenery industry is rolling in the green, as Generation Y grows fond of fronds. Again, this circles back to their wellness-focused lifestyles, plus for those who live in crowded cities, plants spruce up a small apartment. 
这个绿色行业正在繁荣发展，因为Y世代喜爱植物，因为他们注重健康的生活方式。对生活在拥挤城市中的人来说，植物让一幢小公寓变得更加整洁。
Skincare护肤
Credit online beauty videos, the increasing number of natural and even vegan beauty products, and the rise of direct-to-consumer and exclusive brands. Yes, millennials want to look good. In 2017, NPD found that this group was already buying 25 percent more cosmetics than during the two years before.
自然甚至是植物美容产品数目的增长以及直销和昂贵品牌的崛起都要归因于网络美容视频。是的，千禧一代希望自己漂亮。2017年，调研公司NPD发现，这个群体购买化妆品的数量在两年内增长了25%。
Automative 汽车
They've not just started their engines, but driven off the lot. "In 'Q1' 18, millennials were responsible for all new-vehicle sales growth in the US," according to CB Insights. 
他们不仅发动了引擎，还驶离了停车场。根据CB Insights调查显示：“在2018年第一季度，千禧一代贡献了美国所有的新车销售额。”
Micromobility 微移动

The gang that prefers city to suburban living again flexes its muscles and is driving up the popularity of ride-sharing companies, along with bike-sharing and electric scooter programs.
比起郊区生活，这群人更喜爱城市生活。他们又开始大展身手，让打车公司越来越受流行，同样流行的还有共享单车和电动滑板车程序。
Personal finance 个人理财
This isn't George Bailey-style, but technology-focused. Think personal-finance and banking apps. Seventy percent of the people who use budgeting apps are millennials.
这不是乔治·贝里式的理财，而是以科技为中心的那种理财。想想个人理财和银行业app吧。使用预算软件的人里有70%都是千禧一代。