In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected.在《引爆潮流》这本书中,作者Malcolm Gladwell认为社会潮流在很大程度上是由一小部分特殊个体的行为引起的,这些人就是人们常说的意见领袖。他们往往见多识广,有说服力,而且与大众广泛接触。
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