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Her innovative ideas and transmedia projects have taken the world by storm.
She is considered one of the first designers to see computer in a different light,
who realized its potential as a design tool. She is recognized
for introducing the ‘New Wave’ design style in the US. Greiman
is the director of a design consultancy, Made in Space, based in Los Angeles.
During 1970s, when other designers were afraid of digitalization and
that the advancement in computer technology would comprise the
International Style, Greiman embraced the idea. Unlike her contemporaries,
instead of being repelled she saw beyond the threat the technology
posed and exploited the digital tool. She made use of pixelation
and other digitization “errors” as integral parts of digital art. She
has been instrumental in exploring and spreading the idea of involving
advanced technology in the arts and design process.
The California Institute of the Arts appointed her the head of the
design department, in 1981. In the following years, she lobbied
the institute to rename the department as Visual Communications
since Graphic Design seemed to limit the scope of the subject.
While teaching there, she also examined in greater depth the
effects of technology on her own work
Greiman bought her first Macintosh and later received the Grand Prize
in Mac World’s First Macintosh Masters in Art Competition. In 1986,
she published an issue for a magazine, notable for its development of
graphic design, Design Quarterly. The Walker Art Center published her
edition, titled Does it Make Sense. She owns a desert spa retreat,
Miracle Manor, with her husband, architect Michael Rotondi. It represents
the three-dimensional design of space in natural landscapes which
her recent works are based on. To commemorate the Nineteenth Amendment
to the United States Constitution (Women’s Voting Rights),
the U.S. Postal Service commissioned Greiman to design the stamp
for the occasion, which was launched in 1995. Moreover, a one-woman
show of her digital photography, entitled Drive-by Shooting, was held by
the Pasadena Museum of California Art, in 2006. The following year,
she presented her largest ever designed work, a public mural spanning
seven stories of two building facades, named Hand Holding a Bowl of Rice.
She also participated in a major exhibition Elle@Centre Pompidou,
held at Centre Georges Pompidou in Paris.
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