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声音简介
The decision that the SonoSite case describes introduces the last component in the strategy process: resource allocation. In the prior chapter, we introduced the idea that we decide between deliberate plans and emergent alternatives. In this chapter,we dive much more deeply into this— because in the strategy process, resource allocation is where the rubber meets the road. The resource allocation process determines which deliberate and emergent initiatives get funded and implemented, and which are denied resources. Everything related to strategy inside a company is only intent until it gets to the resource allocation stage. A company''s vision, plans, and opportunities— and all of its threats and problems— all want priority,vying against one another to become the actual strategy the company implements.
然而,通常更令人困惑的是,当这些问题出现在同一个人的头脑中时:当长期的正确决定在短期内没有起效;以为拜访了错误的客户实际上那是正确的客户;而当销售最重要的产品也看不出前景所在时。
索诺声决策的案例,引入了战略过程的最后一个组成部分:资源分配。在前一章中,我们讲了有关在既定的计划和应急方案之间做出选择。在这一章中,我们将更深入地探讨这一点——因为在战略实施过程中,资源分配是最关键的。它决定了哪些既定的和应急的计划得到资金和实施,哪些被剥夺了资源。公司内部的一切战略都只是意图,获得了资源才能实施。一家公司的愿景、计划和机会——以及受到的威胁和出现的问题——都想得到优先考虑,都会相互竞争,希望最终成为公司实施的实际战略。
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