声音简介
More than a decade ago, Seattle-based SonoSite was founded to make handheld ultrasound equipment-little machines that had the potential to truly change health care.Prior to these machines, the only thing that most family doctors and nurses could do when performing an exam was to listen and feel for problems beneath the skin. As a result, many problems would elude detection until they were more advanced. For twenty years or so, although technology had existed that enabled specialists to look into a patient's body through cart-based ultrasound, CT scan, or MRI machines, this equipment was big and expensive. SonoSite's handheld ultrasound machines, however, made it affordable and easy for primary care doctors and nurse practitioners to see inside their patients' bodies.
SonoSite had two families of handheld products. Its principal product,dubbed the Titan,was about as big as a laptop computer. The other, branded the iLook, was less than half the size of the Titan— and one-third the price. Both ma- chines had enormous potential.
The iLook was not as sophisticated as the Titan,nor as profitable, but it was much more portable. The company's president and CEO, Kevin Goodwin,knew there was a promising market for it—the iLook had managed to generate a thousand sales leads in the first six weeks after its introduce- tion.It became clear that if SonoSite didn't sell it,someone else was likely to develop the same compact, inexpensive technology and disrupt the sales of the more expensive machines—and SonoSite itself.
错误地衡量成功
十多年前，总部位于西雅图的索诺声成立，旨在制造手持超声设备——有潜力真正改变医疗保健的小机器。在这些机器出现之前，大多数家庭医生和护士在进行检查时唯一能做的就是倾听和感受皮下的问题。因此，许多问题在变得更严重之前都无法被发现。近20年来，尽管技术已经存在，专家已经能够通过手推车上的超声波、计算机断层扫描或核磁共振成像机观察病人的身体，但这种设备又大又贵。索诺声的手持超声波机能让初级保健医生和护士从业者负担得起，并容易看到病人的身体内部。
索诺声有两个手持产品系列。主要产品被称为“泰坦”，大约有一台笔记本电脑那么大。另一个品牌为路可儿，不到泰坦的一半大，价格只有它的三分之一。这两种机器都有巨大的潜力。
路可儿不像泰坦那样复杂，利润也没它大，但它更便携。该公司的总裁兼首席执行官凯文·古德温(Kevin Goodwin)判断它很有市场，路可儿在推出后的头六周就成功创造了1000台的销售额。很明显，如果索诺声不出售它，其他公司也会开发出同样小巧的、便宜的产品，击败他们昂贵机器产品的销售——进而击败索诺声本身。
音频列表
- 2021-12
- 2021-11
- 2021-11
- 2021-11
- 2021-11
- 2021-11
- 2021-11
- 2021-11
- 2021-11
- 2021-11
查看更多
用户评论